Bringing together the strengths of a business and a charitable organization makes it possible to create effective mechanisms for supporting the military. This is the model behind the partnership between the KOLO convenience store chain and the BGV Charity Fund, where everyday purchases are transformed into systematic support for Ukraine’s Defense Forces.

One of the key elements of this model is the “Buy for Two: For Yourself and the Armed Forces” project. For every purchase of selected products, UAH 1 is automatically directed to support Ukraine’s Defense Forces.

“The idea came from a desire to make helping even more accessible and a natural part of everyday life. As part of the project, we expanded the range of products eligible for donations while also aiming to engage more KOLO customers. When selecting the assortment, we focused on everyday essentials so that people could easily contribute through their regular shopping and immediately see their personal contribution to supporting the military. It was important for us to make this mechanism simple and transparent,” said Zdorenko, CEO of KOLO.

In May 2026 alone, more than 241,000 purchases made through the project generated over UAH 241,000 in support. Overall, the initiative raises between UAH 100,000 and UAH 200,000 each month, enabling the partners to promptly meet two to three requests from military units.

“We combined KOLO’s ability to engage a broad audience through a micro-donation mechanism with our fund’s expertise in implementing charitable projects. This allows us to quickly transform thousands of small contributions into tangible assistance where it is needed most,” representatives of the BGV Charity Fund said.

Over nearly four years of partnership, joint initiatives by KOLO and the BGV Charity Fund have provided more than UAH 11.7 million in support for Ukraine’s Defense Forces. With these funds, the foundation has supplied the military with two vehicles, four sets of vehicle tires, 52 quadcopters, 124 communication devices, 95 batteries and charging stations, as well as generators, computer equipment, an electric ATV, personal gear, tools, and other essential equipment.

The partnership between the KOLO convenience store chain and the BGV Charity Fund demonstrates that systematic cooperation between businesses and charitable organizations can create effective mechanisms for providing long-term support to Ukraine’s military.